In New York City, there are thousands of brokerages for a real estate agent to choose from, making it difficult to determine what makes one different from another. With a brokerage playing a major role in an agent’s ability to do well in the industry, it is important that agents have a clear understanding of how each firm stands out, as well as what they can offer the agents on their team. 

Real estate is a competitive business, but being a part of a firm that offers you training, experience, and a supportive environment can make all the difference. Here are a few of the things that we believe make SPiRALNY stand out in the sea of New York City real estate brokerages. 

The real estate market is constantly fluctuating and evolving, and the best agents are those agile and flexible enough to change with it. Without this ability to adapt, agents risk becoming virtually ‘invisible’, or at the very least, are likely to face a reduced income.  

The growth of the internet has vastly empowered buyers and sellers with vast amounts of information. In order to stay relevant, agents must be able to compete in the new space. At SPiRALNY, we are committed to helping our agents incorporate technology into their business and more importantly- master it. 

A real estate agent’s first year in the industry can be both challenging and rewarding. You are beginning a new career path, but also trying to find your footing and figuring out exactly how to do well as a real estate agent. At SPiRALNY, we want out agents to complete their first year in real estate with a sense of accomplishment, rather than defeat. 

We believe that in order for an agent to do well within their first year, they need to set realistic yet challenging goals, and have a brokerage behind them pushing them to meet those goals. In addition to SPiRALNY’s motivating culture and extensive training, we empower our agents to meet their goals by supporting them along the way. As a result, we’ve witnessed even our newest agents meeting their goals within their first year. 

Getting ahead in real estate requires a combination of motivation, grit, and implementing daily habits and practices to improve your business. While there are real estate mainstays that will always be relevant, such as prospecting new clients and obtaining listings, there will always be new ways of doing things.

If an agent wants to do well, they must consistently stay up to date with how the industry is changing and make sure that their daily practices are, as well. 

In today’s job market, company culture is becoming an increasingly important consideration for agents when choosing a brokerage. More than the commission split or training opportunities offered, you need to know if you will fit into the culture of the firm you are thinking of joining. 

At SPiRALNY, we’ve made it a point to articulate and improve our firm’s culture to match the agents we want on our team. We believe that if you want agents to do well, you need to create an environment that is motivating and supportive enough to foster success. We believe that agents should take pride in the brokerage they are a part of, so here is a little bit about who we are and what we value at SPiRALNY.